Choosing the Longform and A Quote From Tim Minchin This Week's Note Choose the Longform Historically, marketing a larger piece of work has been the primary use-case for short form content. Movie studios created trailers to draw in a larger crowd, comedians condensed their set to promote their special, and authors published synopses to garner interest. What’s unique about today’s approach to short form, is that our focus has shifted away from using it as a marketing piece, and towards using it...